Claude Custom Skills

Claude Skills let Claude carry specialized, reusable instructions and workflows into a conversation — instead of re-explaining your process every time, you give Claude a Skill once and it knows how to handle that task going forward. We use Claude extensively in our own engineering work, and we're now packaging the Skills we've built internally for AI SEO and AEO work into ready-to-use Skills anyone can install.

The first wave we're preparing focuses on the audits we run for clients every day: a Skill that walks through an AI SEO/AEO audit methodology step by step, a Skill that checks a page's schema markup and structured data for completeness, and a Skill that helps draft AI-citation-friendly content — the kind of structured, quotable answers that get pulled into ChatGPT, Perplexity, and Google's AI Overviews.

These aren't generic prompt templates. Each Skill encodes the actual decision logic we use internally, refined across dozens of real client audits, so the output is closer to what one of our engineers would produce than a one-shot prompt.

Claude already does real work inside our own stack — it's part of what powers Urooai.com, our study-abroad planning copilot. Packaging that same operational experience into Skills means you're getting a workflow that's already been pressure-tested in production, not a demo built for a launch post.

We're finishing internal testing before public release. If you use Claude for SEO, content, or product work and want to try these Skills early, get in touch below.